PANTONE 17-1230 Mocha Mousse

Linda Dawson
May 23
2 min read

Capturing a Global Mood of Connection, Comfort, and Harmony.

Trend Meets Swag – Using the Pantone Color of the Year in Your Company Merchandise! We didn't forget...

Every year, Pantone drops a new Color of the Year — and it’s more than just a shade. It’s a mood, a movement, a visual statement that sets the tone across fashion, design, and branding.

So why not let your merch get in on the moment?

Whether it’s Peach Fuzz, Viva Magenta, or whatever bold hue is trending, weaving the Pantone Color of the Year into your branded merchandise is a smart way to keep your company’s image fresh, modern, and buzzworthy.

Ohhhhh the richness of color...

Here’s how to do it right:

🧢 Accent, don’t overpower – Think color-popped stitching, logo outlines, or trim details on hats and apparel. A little goes a long way.

☕ Mix with neutrals – Let the color of the year shine on drinkware or notebooks when paired with classic blacks, whites, or grays.

👕 Seasonal limited runs – Drop a small-batch tee or hoodie line in Pantone’s pick for a timely giveaway or internal team boost.

🎁 Gifting that pops – Use Pantone-inspired packaging, ribbon, or inserts in employee or client gift boxes for an elevated, thoughtful touch.

🌈 Unify your campaign visuals – Match your merch with your digital assets. Social graphics, signage, and packaging that reflect the same tone = professional polish.

The Pantone Color of the Year is an easy way to add style and relevance to your brand without changing your core identity. It says: “We pay attention. We evolve. We get it.”

The Pantone Color of the Year program engages the design community and color enthusiasts in a conversation around color, highlighting the relationship between color and culture. Pantone selects a color each year that captures the global zeitgeist—the Color of the Year express a global mood and an attitude, reflecting collective desire in the form of a single, distinct hue.

For 2025, the Pantone Color Institute selects PANTONE 17-1230 Mocha Mousse, a warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.

"Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe."

Leatrice Eiseman

Executive Director Pantone Color Institute

Create a cohesive look...